MEDIA KIT 2012
PROPERTY
CASUALTY360˚
EFFECTIVE LEAD
GENERATION
TO REACH YOUR
TARGET PROSPECTS!
Three Elements of
Successful Lead Generation
Successful lead generation identifies and engages prospects who meet your
definition of a potential sales opportunity. PropertyCasualty360 delivers decision-
makers who rely on our brands to drive their business success. They actively visit our
websites, attend digital and live events, read our publications and have opted-in to
receive daily content syndication and editorial eNewsletters.
Utilizing the breadth of our reach you will promote your content assets and access
our expertise to recruit qualified leads interested in your business.
Overview of What LeadSphere Offers
; Qualified leads for your business with complete demographic and filter data
; Contextual placement of lead gen content adjacent to topically-relevant editorial
; Access to a dedicated team of Client Marketing Specialists who optimize your
campaign to achieve results and provide guidance on asset and landing page offers
; Asset listing in Resource Centers across relevant websites
; Creation and hosting of universal registration landing page
Contact your account representative for more information
or to discuss a program that fits your needs.
PropertyCasualty360.com | page 10
