A strictly qualified group of subscribers including: Senior claim professionals involved in adjusting
and managing claims from insurance companies, independent firms, special investigative units
and self insured companies.***
Claims’ total readership of 45,100 (includes pass-along)** includes key decision-makers in
property & casualty claims.
typical time a reader has been working in
claims
average amount of claims personally
settled per year
are in senior level claim management
positions
take action*
95%
have taken a purchasing action as a result
of seeing ads/editorial in Claims
*2010 Claims Profile study
**Pass-along Readership, July 2011 Baxter Research ad View study
***Publisher’s own data
+Feb. 2011 Baxter Research ad View study
46%
have visited an advertiser’s Web site for
more information
time a typical reader spends
reading each issue
average time readers have
subscribed to Claims
evaluate, recommend or
approve the purchase of
outside claims-related
products/services
types of claims adjusted:*
Commercial
Personal
Lines
don’t risk missing more
than 60% of your market!
most Claims’ subscribers
do not regularly read
competing magazines:*
78% - don’t regularly
read Insurance Journal
60% - don’t regularly
read Claims Advisor
Services
Purhased
attorney/Legal services
independent adjusters
appraisals
investigation services
salvage
Forensic services
Restoration
types of claims adjusted by line
of insurance:*
Purchased
74%
65%
58%
57%
46%
Total Buyers
Reached**
34,480
32,620
31,220
29,360
26,560
