PROPERTY & CASUALTY
MARKET HAS SPOKEN.
Soon after the launch of PropertyCasualty360.com in
2011, property & casualty professionals made it clear that
this is THE place for industry news and analysis. They
have made PropertyCasualty360.com an integral part of
their daily workflow.
WEBSITE DEMOGRAPHICS*:
GENDER
Male
Female
AGE
50+
35-49
34 or younger 25%
39%
36%
No college
College
47%
25%
Small
Medium
Large
14.9%
28.7%
*Quantcast, June 2011
56.4%
MEDIA KIT 2012
PROPERTY
CASUALTY360˚
To get the most important information regarding
their business, they rely mostly on b-to-b trade
magazine sites. This finding reveals the power
of b-to-b media content and their reliance on
industry experts to help make decisions. 20% 7%6%3% 12% 22% 30%
General Business Newspaper/
Magazine Sites–22%
How much time they spend
consuming it
When they need information, most of the time
they turn to the Web and other digital media.
Web/Digital Media– 11. 9 hrs, 68%
Trade Magazines– 2. 2 hrs, 13%
