WHEN IT COMES TO CATASTROPHES,
“all hands on deck” is not just a saying, it
is how IAA models its approach before,
during and after a major weather event.
No storm can ever be taken lightly, and
the IAA team is prepared year-round to
respond to natural disasters, and is always
ready for the worst.
Consider Hurricane Lane preparation
in 2018. Always prepared for the worst
– the IAA team coordinated everything
from over 4,200 miles away. Because
the storm was so unpredictable, IAA
planned recovery efforts in Maui and the
Big Island, in addition to Oahu. Enough
staff, trucks, land and equipment were
all secured to handle a major event no
matter where Lane made landfall. Luckily
this storm’s impact was minimal – but
IAA was ready!
When a catastrophe strikes, it is a full
company-wide effort. Led by our dedicated CAT Team, every department is
crucial to catastrophe response from before a storm hits until the last vehicle is
CAT Team & Operations
Our CAT Response Team – part of our
Operations Department – leads the
charge even before an event occurs. They
are the true workhorse behind CAT
The team begins engaging other Ops
Team members the moment IAA becomes
aware of an impending CAT event. They
plan where and how staff will deploy and
coordinate logistics from start to finish.
Appropriate equipment and staff support
are allocated based on needs and projections. The branches also have to respond
and adapt when catastrophes strike, and
tow trucks need to be on standby to pick
up vehicles as soon as it is safe – all of this
is led by Ops Team members.
The IAA Real Estate Team is crucial
to our CAT planning and response.
All year, they scout CAT prone areas
and enter into negotiations in order to
secure additional land in case of catastrophes. Once an impending storm
is predicted, the team determines the
potential risk and jumps into action
working around the clock to provide
adequate space for the potential volume
in the area.
For example, in anticipation of
Hurricane Florence, a category 4 storm
that battered the Carolinas, the team was
prepared with nearly 1,100 acres in the
Human Resources & Volunteers
IAA’s best-in-class CAT response wouldn’t
exist without the volunteers who put their
lives on hold to help when it is needed most. Volunteers are crucial to the
overall preparation and success during
catastrophes. Every volunteer brings IAA
knowledge, experience and spirit to the
The IAA Human Resources Team
helps to quickly recruit IAA volunteers to assist in the recovery efforts.
Team members’ flights, hotel arrangements and transportation all need to be
booked and managed accordingly, as
there are constant changes in accommodation needs -- not to mention an obvious lack of choices during catastrophic
situations. It is imperative that the staff
that travels to assist have backup support for their current roles and responsibilities, so this needs to be addressed
as well. Human Resources handles all
of this with expertise and focus, making sure there is no gap in the service
that IAA provides to customers and to
While many departments handle the
on-site execution during a CAT, the
Marketing Team coordinates communication externally and internally among
some of IAA’s major stakeholders.
The Marketing Team coordinates
company-wide communications and offers updates on recovery efforts. They
are also responsible for maintaining an
open channel with insurance providers,
keeping them informed of the work IAA
is performing and the status of recovery
efforts. Once vehicles begin to arrive and
get set for auction, the Marketing Team
promotes those vehicles to our global
buyer base with targeted marketing and
special CAT-specific auctions. They also
work closely with the Sales and Account
Management Teams to assure that our
providers are able to give direct feedback
on the CAT process, and that improvements are implemented moving forward.
CAT Approach Success
IAA thrives on a culture of teamwork.
The importance of this is never as obvious as during a catastrophe. Our employees in every department are not just
dedicated to their job, but also passionate
about helping others in a time of need.
Collaboration, preparation and continuous improvement will always be the
anchors to IAA’s CAT response, and this
approach is proving to be successful!
To learn more about IAA’s catastrophe
response, visit: IAA-Auctions.com/CAT
IAA’s All Hands on Deck Approach to
Teamwork: The Key to CAT Response