The dirty little secret behind those
“certification” programs and how they
can damage your brand.
Imagine part testing programs without objective
published standards that every part is required
to meet—or exceed.
That’s “certification” in name only. And if that
bothers you, imagine how your policyholders
will greet that news.
That’s why CAPA invented automotive crash part certification with
rigid standards, tests, and tolerances published for all to see. They
eliminate nasty surprises and provide the certainty of true tested
quality to everyone whose livelihood, whose life, or whose brand
depends on a quality repair.
Because you value what people think of your brand, secret standards
just don’t work. So insist on the only genuine replacement parts
tested and found good enough to earn the yellow and blue CAPA
Quality Seal. Because we care about what people think of us, too.
If it isn’t CAPA Certified, it isn’t a genuine replacement part.