to your 20-year-old nephew? Would he
understand what the job entailed and
how he could make an impact on society?
The answer is undoubtedly “yes.”
Millennials are looking for careers that allow them to live comfortably without debt,
while also making the world a better place.
The insurance industry’s mission is in perfect harmony with the generation’s ethos
of improving the world. Not only does insurance provide a stable, rewarding work
environment for its employees, but it also
helps people get back on their feet when
something does go wrong. Claims is essentially where insurers’ promises are kept.
After all, what are policyholders paying for
if not the promise that their insurers will
do their very best to help them when the
The industry can be much better
about sharing this story with young job
seekers in a way that resonates. For years,
employers relied on professional mod-
els and stock photography to portray an
idealized workplace in their corporate re-
cruiting promotions; but it takes more to
Exposed to numerous multi-media
campaigns since their youth, millennials
crave authenticity. They are more likely to
relate to real voices of real people when
job searching — especially people they
know. Encourage your employees to tell
their own insurance career stories using
their uncensored voices to appeal and
connect to this generation.
The interview process is also another
opportunity for hiring managers to
promote the industry and its opportunities. Interviews are no longer solely
about evaluating candidates, but also
about helping those candidates visualize how the position, company and
industry aligns with their career goals.
Candidates should leave the interview
understanding the industry’s mission and
how your company differs from other
Hiring managers and others involved
in the interview process can illustrate
potential internal career paths and share
stories of their own career progression to
help millennials understand how a particular position can lead to a successful
long-term career. The story of our current
talent crisis is also appealing. Explain how
the entry-level position provides the experience for the individuals to be promoted
as many of our long-time employees retire
over the next five years.
Make the job search easy
The application process also needs to
be seamless, mobile-friendly and quick.
Candidates should be able to easily find
openings not only on company websites,
but also on job search platforms, such
as Indeed, Monster, Career Builder and
LinkedIn. Millennials should be able