Preparing for the unexpected is
a “must do” for every business
BY BILL KOWALSKI
We live in an unpredictable time, and in the busi- ness world, things can turn upside down in a hurry and without warning. When a crisis hits, unpreparedness often results in problems ranging from a complete lack of a crisis plan to a failure to adhere to
the plan once a crisis occurs. The most effective way to handle a
crisis is to have a plan and not only update it, but make a regular
practice of putting it into action.
Businesses should explore the various potential crisis situations they can face. Emergencies such as weather-related disasters, violence, fire and cyberattack plans should be charted out
and regularly examined; however, business leaders should also
be regularly looking out for business-oriented risks in their occupational areas. Vulnerabilities such as a public relations disaster,
marketing, operations or IT crashes, or even the sudden death of
key individuals can throw companies without a plan in place into
full crisis mode.
Preparation trumps panic
It is important that businesses prepare like true emergency responders. Teams should not go into panic, but should be able to
smoothly enact the plan. Think of it like a fire station: Firetrucks
are constantly serviced and polished, hoses are hooked up, tools
and equipment are properly organized and ready to be pulled
from the shelf. That way, when the bell rings, they are fully prepared and can quickly move into action at a moment’s notice.
Business crisis plans should be no different. Every plan should be
well-prepared, practiced and each individual should know their
role and be ready to perform it at any time.