Staying Relevant in an Era
By José Manuel Dias da Fonseca, CEO, Brokerslink
The future of the insurance bro- ker is under threat. The danger comes from new technologies that are reinventing the insurance industry’s distribution chain, its
business models, and arguably even society as a whole. Many believe that the current shift towards a globally connected
network of businesses will result in widespread disintermediation.
However, this future is not so black and
white. The change is very real. New technologies are altering business processes,
and ‘disruptors’ are constantly emerging;
but instead of feeling threatened, we must
see these developments as an opportunity to evolve. By changing the way we see
ourselves, and modifying our approach to
the business, the good brokers will survive and prosper.
Failure to acknowledge the challenges that have arrived with the digital era
would be a big, possibly fatal mistake.
Equally, failure to recognize and act upon
the opportunities it presents would be disastrous. We must adapt to become much
more efficient and more accessible to our
clients. But if we don’t identify the areas
where we have to improve and advance,
don’t make the right investments and