For insurance organizations, natural
disasters can bring added pressure. Timing is everything in these critical situations and today’s organizations must be
ready to respond immediately, efficiently
and effectively. From claims adjusters to
customer service representatives, catastrophes represent an “all-hands-on-deck”
situation for insurers.
Fortunately, new technologies are
changing the way insurers prepare for
and respond to catastrophes. Disruptive
technologies are evolving at a rapid pace
and quickly transforming the industry’s
ability to prepare for and respond to nat-
From cell phones and mobile technology to the rise of drones, how is disruption
impacting the way insurance organizations
react to catastrophes?
Technology provides early
During the past 35 years, disasters have
resulted in an estimated 2.5 million
deaths and cost more than $1.5 billion,
says SciDevNet. In fact, according to Ac-cuWeather, natural disasters now affect
217 million people every single year. With
the number of natural and geophysical
disasters on the rise — and climate-relat-
ed catastrophes increasing by 80 percent
since 1980 — early detection is becoming
far more critical to protecting lives and
property. It is clear that early warning is
a basic and necessary component of any
disaster risk reduction strategy.
Within the insurance industry, technology has introduced a number of systems that
enable individuals to prepare for and even
prevent catastrophes. Thanks to the evolution of technology, weather forecasting
apps have become increasingly accurate in
providing early warning of pending disasters. Specific apps are now available to track
and provide alerts based on an individual’s
In addition, mobile carriers recently
rolled out the Wireless Emergency Alert
(WEA) system — emergency messages
sent by authorized government alerting
authorities through your mobile carrier.
These disaster alert systems are allowing
A tornado cuts a path across a small rural town leaving broken businesses and homes in its wake. An unexpected hurricane devastates a coastal region and impacts thousands. And an out-of-control wildfire rapidly spreads across state borders.
These natural disasters are unpredictable and unforeseen, and leave a
path of devastation and destruction in their wake.
Developing a new
Apptitude for Claims
HOW THE TECHNOLOGY EVOLUTION IS
IMPACTING CAT RESPONSE
By Dave Coons