ONE RARELY HEARS inspiring stories
of objectivity during a crisis. Frankly,
that’s not the general temperament
of human nature. We are not wired for
calm, objective reaction to unexpected
stress. Danger and disaster pump
humans full of adrenalin and set off the
fight or flight response. These survival
instincts are as old as life itself.
Understanding human nature, it only
makes sense to bring in people trained
and disciplined in objective scientific
analysis as quickly as possible when
disaster strikes. S-E-A professionals
make no pretense at being first responders, neither do you.
The inevitable questions that arise
after a catastrophe do cross your desk
soon enough. Restoring order and
normalcy requires real answers to fend
off wild speculation, finger pointing and
Answers based on expertise in forensic engineering and scientific methodologies provide the informational basis
for proper recovery, restoration and
restitution, as well as the mitigation of
And yes, this kind of help is available
with the right phone call.
To date, no one has come up with
an Experience App.
There is a wild proliferation of new
scientific tools and technology out there
and S-E-A has many of them. However,
without the years of experience and
rigid scientific discipline needed to
know how and when to apply these new
technologies, they simply run up costs
and are likely to generate reams of
data and more questions than answers.
Forensic excellence is in the ap-
proach and utilization of the technology.
The approach must be based on sound
methodology and interpretation guided
by a significant depth of experience
gained in the field and in the lab. Each
event is unique, but experience in mul-
tiple disciplines helps cut-to-the-chase
without jumping to conclusions.
There is nothing wrong with new
technologies or even young techni-
cians and engineers; as long as they
are backed-up by companies with years
of experience and accumulated real
Get it right the first time, and you
won’t end up paying for the second
and third time.
In cases both large and small, the
rules are the same. Speed, accuracy and
insight based on independent and objec-
tive analysis generate real answers. The
sooner you have real answers, the soon-
er you will be able to make the kind of
decisions you need to make during, and
after, a crisis. These decisions will have
long lasting implications for you, your
customers and your company’s future.
This is not the time to cut corners.
People like yourself, who make
decisions in the aftermath of disas-
ters large and small, rarely make the
headlines. But, the impact of the
decisions made can make a huge
difference in how the damage is con-
tained and in the reestablishment of
order going forward.
Give yourself every chance to make
these decisions well. Make the right call.
Call S-E-A at 800-782-6851 for more
information, or visit www.SEAlimited.com
A powerful resource for more nearly
50 years, S-E-A offers multi-disciplined
forensic engineering, fire investigations
and failure analysis to clients. Our
full-time staff consists of mechanical,
biomechanical, biomedical, electrical,
metallurgical and civil engineers, fire
investigators, industrial hygienists, envi-
ronmental/health & safety professionals,
and visualization specialists. Headquar-
tered in Columbus, Ohio, S-E-A employs
270 associates in 11 offices nationwide.
Jason Baker is CEO of S-E-A.
In a crisis, calling 9-1-1 is automatic. The
next call requires a little more thought.
BY JASON BAKER