New Data Highlights
By Danielle Ling, propertycasualty360.com
Across the country, law enforce- ment is cracking down on dis- tracted driving. In New York
State, for example, penalties for cell-phone use while driving are hefty, with
fees of $800 and a penalty of 5 points for
a first offense.
Despite expensive ticket threats and safe
driving awareness campaigns, only 12% of
U.S. drivers say they are doing anything to
prevent distracted driving habits by using
safety features on their phone.
New data from Travelers 2018 Risk
Index focuses on distracted driving
and perception of risks among drivers
and passengers. Consistent with Trav-
elers’ Risk Index surveys from previous
years, an overwhelming majority of
people surveyed (more than 90%) say
they worry about distraction caused
by people using personal technology
Of those polled, 85% said it is ex-
What’s distracting us?
tremely risky to use smartphones or tab-
lets while driving, yet roughly a quarter of
respondents (25%) said they do it anyway
and believe they can do so “safely.”
But data from Travelers proves there is
no way to use technology while driving
safely, as you are 23 times more likely to
get into an accident if you text and drive.
Travelers 2018 Risk Index found that
nearly 40% of drivers are distracted for
almost 15 minutes per hour, on average.
Approximately one in 10 respondents
reported being frequently distracted by
technology while driving.
Among admitted distracted drivers,
61% say they respond to texts, emails and
phone calls while driving because “there
might be an emergency.” FOMO (“fear
of missing out”) affects 23% of motorists,
who say they engage in cell phone use
while driving because they are afraid of
missing out on something.
Joan Woodward, executive vice president, Public Policy, and president of the
Travelers Institute says these results show
a clear disconnect between drivers’ perception of what is safe and the reality of
what is happening on our roads.
In response, Travelers has launched
the Every Second Matters initiative to
help change perceptions about this problem so people start taking it seriously.
“Distracted driving is involved in an
average of 40 crashes every day in Colorado, and in 2016, those crashes resulted in 67 deaths,” said Sam Cole, traffic
safety communications manager for the
Colorado Department of Transportation (CDOT). “Initiatives such as Trav-elers’ Every Second Matters series and
CDOT’s Drop the Distraction campaign
help raise awareness about the dangers
of taking your eyes off the road, with the
goal of improving safety.”
Risk Index found
40% of drivers
for almost 15
minutes per hour,