5 reasons why baby boomers
would get a driverless car
By Caterina Pontoriero, PropertyCasualty360.com
As safety technology continues to infiltrate the automotive indus- try, drivers are taking new features into consideration when shopping
for a new car.
A recent survey by Hartford Financial
Services Group and the AgeLab at the
Massachusetts Institute of Technology
examined the vehicle technology preferences of drivers aged 50 and up.
The survey, called “Looking Forward:
Vehicle Technology Preferences Among
Mature Drivers,” reveals that 76 percent of
drivers age 50 and older who plan to buy
a new car will seek out high-tech safety
features. In comparison, only 32 percent
of drivers age 50-plus who bought a car
in the past year sought out these vehicle
Of drivers surveyed who plan to buy a
car within the next two years, these are
the technologies they will be seeking:
• Blind-spot warning systems
• Crash-mitigation systems (85 percent).
• Lane departure warning systems
• Smart headlights (78 percent).
Increased safety for
Another reason many mature drivers are
taking safety technologies into account
when shopping for new vehicles is to help
extend how long they will be able to con-
tinue driving. These drivers say they:
• Will feel more comfortable and
confident while driving ( 38 percent).
• Will feel safer while driving
( 29 percent).
• Think technology will compensate for
driving difficulties ( 28 percent).
Many mature drivers already adjust
when and where they drive so they feel
comfortable and safe. Of those who cur-
rently limit their driving:
• 50 percent would be more willing
to drive on the highway if they had
• 41 percent would be more willing
to drive long distances if they had
adaptive cruise control.
• 39 percent would be more willing
to drive at night if they had smart
• 36 percent would be more willing
to drive in heavy traffic if they had
Of interest to many baby boomers are
driverless cars, which the survey asked
drivers why they would consider purchasing one. Here are the top five reasons
why mature drivers would consider purchasing a driverless car:
1. It was proven as safe as driving themselves: 56%.
2. Their health prevented them from
3. The driverless car helped them stay
connected to friends and family if they
could no longer drive: 27%.
4. The vehicle is cheaper than a regular
5. The car was recommended by someone they trust: 17%.
operation of drones, the agency acknowl-
edges that laws traditionally related to
state and local police power over drones,
including land use, zoning, privacy, tres-
pass and law enforcement operations,
generally are not subject to federal regu-
lation. As a result, there have been more
than 250 state and local drone laws and
regulations proposed in the past months
involving a wide variety of issues.
NAMIC’s federal and state advocacy
teams have been engaged in each of the
legislative and regulatory developments
highlighted previously. Our staff is work-
ing to ensure that policymakers under-
stand the implications of drone use for
insurers, both from the perspective of
insurance company use of drones to in-
crease safety and speed claims payments,
as well as the intricacies of insuring drone
use by others.
How our members use drones and
how they can best service policyholders
remain top priorities for NAMIC advocacy at the federal and state levels, and we
will continue to pursue solutions that will
benefit the mutual insurance industry.